Chuck,
It was great talking with you today. Thanks for bringing me up to speed on what you're doing in the vehicle graphics space.
3M is committed to providing solutions into not only the commercial vehicle graphics market but also the personalization vehicle graphics market.
We will continue to provide industry leading materials and offer new solutions as the personalization market requires it. 3M offers training and testing for graphic installation and we are committed to continued leadership in this area; this will be an important component of personalization.
Tim J. Boxeth
Marketing Manager
Vehicle & Watercraft Wraps
High Performance Media, Laminates & Tools
3M Commercial Graphics Division
Street Smart
Vehicle Art
A $3 Billion Dollar Market
Copyright Jungle Cat Marketing, Inc. 2009. All Rights Reserved.
In a recent phone interview Tim Boxeth shared
his insight on the market, current trends and 3M's projections. 3M has a 70%+ market share for materials used in vehicle graphics.
a $1 Billion Dollar Market
Current annual retail sales of vehicle graphics - approx. 700,000 vehicles
a $3 Billion Dollar Market
Projected annual retail sales of vehicle graphics within 3-5 years
Prior 20% Growth
each year for the previous 5 years
2009 Sales held flat
Fleet Graphic (Large Truck and Trailers) decline mostly covered by big increases in vehicle wraps.
Personalization Growing
Vehicle wraps will soon overtake sales of fleet graphics .
